Privacy Policy

1. Introduction

TrueSeller ("we," "us," or "our") operates the website located at trueseller.io and the TrueSeller application (collectively, the "Service"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our Service.

We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy applies to all users of our Service, including visitors, registered users, and paying subscribers.

By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, please do not use our Service.

We may update this Privacy Policy from time to time. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

2. Information We Collect

We collect several types of information from and about users of our Service, including:

2.1 Account Information

When you create an account with TrueSeller, we collect personal information that you voluntarily provide to us, including:

• Email address
• Full name
• Password (stored in encrypted form)
• Business name (if provided)
• Billing information (processed by our payment provider)

2.2 Marketplace Data

When you connect your e-commerce marketplace accounts (Amazon, Walmart, eBay) and shipping platforms (Veeqo) to our Service, we access and store data necessary to provide our profit tracking and analytics features, including:

• Order information (order IDs, dates, order status, item details)
• Financial transaction data (sale amounts, fees, refunds)
• Product information (SKUs, ASINs, titles, quantities)
• Marketplace fees (referral fees, fulfillment fees, subscription fees)
• Shipping costs and tracking information
• Customer order destinations (city, state, country - but not full addresses)

2.3 User-Provided Data

We collect information that you voluntarily provide through the Service:

• Cost of Goods Sold (COGS) data you enter or upload
• Product cost information via CSV uploads or manual entry
• Notes and annotations you add to orders or products
• Custom tags or categories you create
• Support requests and communications with our team

2.4 Usage Data

We automatically collect certain information about how you access and use our Service, including:

• Pages and features you access
• Time spent on pages
• Actions you take within the Service
• Dates and times of your visits
• Referring URLs and search terms

2.5 Device and Technical Information

We automatically collect technical information about your device and connection, including:

• IP address
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Screen resolution
• Time zone setting
• Language preferences

2.6 Cookies and Similar Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. For more information, please see Section 9 (Cookies and Tracking Technologies) below.

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 Providing and Maintaining the Service

• Creating and managing your account
• Syncing your marketplace data
• Calculating profit metrics and generating analytics
• Displaying your orders, products, and financial data
• Processing your COGS data for accurate profit calculations
• Matching shipping costs with corresponding orders

3.2 Processing Transactions

• Processing subscription payments
• Managing your billing information
• Sending payment receipts and invoices
• Handling refund requests

3.3 Improving Our Service

• Analyzing usage patterns to improve features
• Identifying and fixing bugs or errors
• Developing new features and functionality
• Conducting research and analysis
• Optimizing performance and user experience

3.4 Communications

• Sending service-related announcements (e.g., maintenance, security updates)
• Responding to your inquiries and support requests
• Sending account-related notifications (e.g., password reset, subscription status)
• Providing customer support

3.5 Security and Fraud Prevention

• Detecting and preventing fraudulent activity
• Protecting against unauthorized access
• Monitoring for security threats
• Enforcing our Terms of Service
• Complying with legal obligations

3.6 Legal Compliance

• Complying with applicable laws and regulations
• Responding to legal requests and government inquiries
• Protecting our legal rights and interests
• Enforcing our agreements

4. How We Share Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Cloud hosting and infrastructure providers
• Payment processors
• Analytics providers
• Customer support tools
• Email service providers

These service providers are contractually obligated to use your information only for the purposes of providing services to us and to maintain appropriate security measures.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including:

• Court orders or subpoenas
• Government or regulatory agency requests
• Law enforcement investigations
• Legal process requirements

4.3 Protection of Rights

We may disclose your information when we believe in good faith that disclosure is necessary to:

• Protect our rights, property, or safety
• Protect the rights, property, or safety of our users or others
• Investigate fraud or security issues
• Enforce our Terms of Service

4.4 Business Transfers

If TrueSeller is involved in a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

4.5 With Your Consent

We may share your information with third parties when you give us your explicit consent to do so.

5. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction.

5.1 Encryption

• All data transmitted between your browser and our servers is encrypted using TLS (Transport Layer Security)
• Sensitive data is encrypted at rest using industry-standard encryption algorithms
• API credentials for marketplace integrations are stored encrypted using secure vault technology
• Passwords are hashed using secure one-way hashing algorithms

5.2 Access Controls

• Access to personal information is limited to employees who need it to perform their job functions
• We implement role-based access controls
• Multi-factor authentication is used for administrative access
• All access to sensitive systems is logged and monitored

5.3 Infrastructure Security

• Our infrastructure is hosted on reputable cloud providers with SOC 2 compliance
• We use firewalls and intrusion detection systems
• Regular security patches and updates are applied
• We conduct regular security assessments and penetration testing

5.4 Incident Response

We have established incident response procedures to address any potential security breaches. In the event of a data breach that affects your personal information, we will:

• Notify affected users without undue delay
• Notify relevant regulatory authorities as required by law
• Take immediate steps to contain and remediate the breach
• Provide information about the nature of the breach and steps you can take to protect yourself

While we implement safeguards to protect your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information. We are committed to respecting and facilitating these rights.

6.1 General Rights (All Users)

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal information.
• Right to Erasure: You can request that we delete your personal information, subject to certain exceptions.
• Right to Data Portability: You can request a copy of your data in a structured, commonly used, machine-readable format.
• Right to Object: You can object to certain processing of your personal information.
• Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

6.2 Rights for European Economic Area (EEA) Residents (GDPR)

If you are a resident of the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Restriction: You can request that we restrict processing of your personal information.
• Right to Object to Automated Decision-Making: You have the right not to be subject to decisions based solely on automated processing.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority.

6.3 Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You can request information about the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose for collecting, and the categories of third parties with whom we share it.
• Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt-out of the sale or sharing of your personal information. Note: We do not sell your personal information.
• Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights.
• Right to Correct: You can request correction of inaccurate personal information.
• Right to Limit Use of Sensitive Personal Information: You can limit the use of sensitive personal information.

6.4 How to Exercise Your Rights

To exercise any of these rights, you may:

• Email us at support@trueseller.io
• Use the account settings in your TrueSeller dashboard
• Contact us using the information in Section 13

We will respond to your request within the timeframes required by applicable law (generally within 30 days). We may need to verify your identity before processing your request.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal obligations.

7.1 Active Accounts

While your account is active, we retain all data necessary to provide the Service, including your account information, marketplace data, and usage data.

7.2 Account Termination

When you close your account or request deletion of your data:

• Your account and associated data will be deleted within 30 days
• We may retain certain information for longer periods as required by law (e.g., financial records for tax purposes)
• Backup copies may persist for up to 90 days before being fully deleted
• Anonymized or aggregated data that cannot be used to identify you may be retained indefinitely

7.3 Legal Retention Requirements

We may retain certain information for longer periods when required by law, such as tax records, billing information, or when necessary to resolve disputes or enforce our agreements.

8. Third-Party Services

Our Service integrates with and relies on various third-party services. These services have their own privacy policies governing the use of your information.

8.1 Marketplace Integrations

To provide our profit tracking features, we integrate with the following marketplace APIs:

• Amazon Seller Central: We access order, fee, and product data through Amazon's SP-API. Your use is subject to Amazon's privacy policy.
• Walmart Marketplace: We access order and settlement data through Walmart's Marketplace API. Your use is subject to Walmart's privacy policy.
• eBay: We access order, fee, and transaction data through eBay's APIs. Your use is subject to eBay's privacy policy.
• Veeqo: We access shipping and fulfillment data through Veeqo's API. Your use is subject to Veeqo's privacy policy.

8.2 Payment Processing

We use Stripe to process subscription payments. When you provide payment information, it is transmitted directly to Stripe and is subject to Stripe's privacy policy. We do not store your full credit card number on our servers.

8.3 Infrastructure and Hosting

Our Service is hosted on:

• Supabase: For database hosting and authentication services
• Vercel: For web application hosting
• Railway: For backend API hosting

8.4 Analytics Services

We may use analytics services to help us understand how users interact with our Service. These services may collect information about your use of the Service and other websites over time.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users.

9.1 Types of Cookies We Use

Essential Cookies

These cookies are necessary for the Service to function properly. They enable core functionality such as security, authentication, and session management. You cannot opt out of these cookies.

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.

Analytics Cookies

These cookies help us understand how visitors interact with our Service by collecting and reporting information anonymously. They help us improve our Service.

9.2 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can:

• View what cookies are stored on your device and delete them individually
• Block third-party cookies
• Block cookies from specific sites
• Block all cookies
• Delete all cookies when you close your browser

Please note that blocking or deleting cookies may affect the functionality of our Service and your user experience.

10. International Data Transfers

TrueSeller is based in the United States. If you access our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our servers and service providers are located.

These countries may have data protection laws that are different from the laws of your country. By using our Service, you consent to the transfer of your information to the United States and other countries.

When we transfer personal information from the European Economic Area (EEA), United Kingdom, or Switzerland, we implement appropriate safeguards, such as:

• Standard Contractual Clauses approved by the European Commission
• Binding Corporate Rules
• Other legally approved transfer mechanisms

You may request more information about these safeguards by contacting us using the information in Section 13.

11. Children's Privacy

Our Service is not intended for children under the age of 16 (or 13 in the United States). We do not knowingly collect personal information from children under these ages.

If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us at support@trueseller.io. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to delete that information from our servers.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.

When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email (for registered users)
• Display a prominent notice on our website or within the Service

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after any changes to this Privacy Policy will constitute your acknowledgment and acceptance of the changes.